shane hennen X O'Keeffe's
Shane Hennen is one of the most in-demand basketball trainers in the country — known for his no-fluff, game-proven development system trusted by top athletes across all levels.
He built his training business from scratch, working with local players in South Dakota before quickly gaining national attention for his results. Without chasing clout or copying trends, Shane focused on what actually works — helping players become smarter, more skilled, and more confident on the court.
Today, Shane trains NBA pros, college athletes, and high-level high school players — and now he’s packaged his entire system into an online program so any serious hooper can follow the same path to long-term development.
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O'Keeffe's began with a daughter's love for her hardworking father. What started in a kitchen to help one rancher's dry, cracked hands has grown into a trusted brand, helping millions find relief from extreme dryness.





